• Sven Silverton 1

      Silverton Mountain, celebrating its 15th Anniversary Season in 2016-17, has announced  a nearly 20% increase in guided skiing availability.  The ski season will open on December 29 and will continue through April 9. Guided skiing operations will run from December 29 through March 26, and...

  • 20160315 Tomas Zuccareno Aspen Snowmass

    How to Be a Ski Bum

    Jun 22 | 747 Views | No Comments

    By R. Scott Rappold “If you don’t do it this year, you’ll be one year older when you do.” –Warren Miller So you’ve made a big decision. This is the winter you’re going to get 100 days on the slopes. You’re going to become a better skier or rider than you could ever imagine. You’ll...

  • Crested Butte Mountain Resort

    Live! From Mt. Crested Butte Lineup for 2016

    Jun 16 | 449 Views | No Comments

    Crested Butte Mountain Resort and the Mt. Crested Butte Town Center Community Association are excited to announce the 2016 summer line-up for the Live! From Mt. Crested Butte free Wednesday night concert series. From rock and roll to country, bluegrass and blues, the lineup is set to bring some...

  • Arapahoe Basin Ski Area will Extend Ski & Ride Season in Colorado

    on June 1 | in Uncategorized | by | with Comments Off on Arapahoe Basin Ski Area will Extend Ski & Ride Season in Colorado

    Arapahoe Basin May 21, 2016 - Swimsuit Parade. (Photo by Dave Camara)

    Arapahoe Basin May 21, 2016 – Swimsuit Parade.
    (Photo by Dave Camara)

    Arapahoe Basin Ski Area (A-Basin) will re-open its lifts for a bonus weekend of skiing and snowboarding Friday, June 10 through Sunday, June 12, 2016. The Black Mountain Express and Lenawee Mountain lifts will operate from 8:30 a.m. to 2:30 p.m., with top-to-bottom skiing. Sunday, June 12, 2016, will be Arapahoe Basin’s official closing day for the 2015-16 season.

    “This spring has been perfect for maintaining our snow surface in terms of the temperatures and timing of our snowfall,” said Alan Henceroth, Arapahoe Basin’s Chief Operating Officer. “I am excited that we’re able to offer skiing and snowboarding to our guests well into June.”

    Arapahoe Basin opened the 2015-16 season on October 29, 2015, one of the first ski areas in North America to open and stay open for the duration of the season. This season, the ski area has received approximately 300 inches of natural snow.

    Arapahoe Basin May 14, 2016 - Spring Fun. (Photo by Dave Camara)

    Arapahoe Basin May 14, 2016 – Spring Fun.
    (Photo by Dave Camara)

    Skier services will be available starting at 8:00 a.m. on Friday, June 10. Guest Services, including lift tickets & passes, lost-and-found and rental services can be found in the Winter Sports Building (Rental Shop). The A-Frame base lodge will be closed for construction during the bonus extension weekend; all food and beverage services will be based out of Black Mountain Lodge (located at mid-mountain, accessible by foot or skis via the Black Mountain Express lift) starting at 10:30 a.m.

    Discounted lift tickets can be purchased online in advance on the ski area’s website: tickets.arapahoebasin.com.

    For more information about A-Basin’s extended season, including lift ticket pricing and skier service information, please go to arapahoebasin.com/bonusweekend.

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  • Sunlight’s Innovative Marketing Campaigns Earn National Recognition

    on May 27 | in Sunlight | by | with Comments Off on Sunlight’s Innovative Marketing Campaigns Earn National Recognition

    2014 Mattson Sunlight

    Sunlight Mountain Resort

    Each spring, the U.S. ski industry bestows special recognition for ski area operators, and last week Sunlight Mountain Resort received three top distinctions in the areas of marketing and public relations.

    Slope and Soak Voted Best “Bring a Friend” Campaign

    On May 19, Sunlight was honored with a national marketing award in the category of Best “Bring a Friend” campaign by the National Ski Areas Association (NSAA). The ski industry’s Bring a Friend campaign was created in 2012 as a platform for encouraging active skier and snowboarders to introduce more friends and family to the sport.

    In its application, Sunlight presented its Slope and Soak 4-Pack, a limited-time promotion that offered four adult lift tickets to Sunlight, and four passes to Iron Mountain Hot Springs for just $199.

    “The best ski day is always one spent with good friends and family, and with Slope and Soak, we treated foursomes to a great day on the mountain capped by a relaxing soak in Glenwood’s newest hot springs, what better way to introduce new skiers to the sport?” said Troy Hawks, marketing and sales director at Sunlight. “We’re excited to have partnered with the folks at Iron Mountain on a campaign that created lots of new customers and heightened awareness for both brands.”

    The award was presented during NSAA’s annual convention held at the Omni in Nashville, Tennessee. Now in its 17th year, the NSAA Marketing Awards recognized the industry’s best marketing efforts in a variety of categories as submitted by ski areas in the U.S. and Canada. Slope and Soak was also named as the “Most Unique Product of the Year” by Liftopia, the leading third-party lift ticket sales and marketing firm in the World. The package was promoted through Liftopia.com, MTN Town Magazine, and also sold online at SunlightMTN.com.

    “We were thrilled to partner with Sunlight Mountain Resort on the Slope and Soak package during our first winter in business. Skiers enjoyed an epic snow season and were able to relax in our hot springs pools after a full day on the slopes. A perfect balance,” said Heather Austin, marketing and sales manager at Iron Mountain Hot Springs.

    Sunlight Mini-Mayor Praised by Ski Area Management Magazine

    Sunlight Mini Mayor Elijah Mattson

    Sunlight Mini Mayor Elijah Mattson

    Meanwhile, editors of Ski Area Management magazine recently applauded Sunlight’s Mini-Mayor campaign as the “Coolest PR Move.” The review appeared in the magazine’s annual “Best and Worst in Marketing” issue published in May 2016.

    Last November, Sunlight elected four-year old Elijah Mattson of Glenwood Springs as its first Mini-Mayor. The move came after Mattson posted a video to Twitter asking the resort to open early. The post garnered more than 1,000 impressions within the first hour. Days later officials at Sunlight announced they had created the new elected office of Mini-Mayor.

    The office of Sunlight Mini-Mayor is a one-year term. In addition to a free season pass and a seat at the executive table, the Mini-Mayor tackles issues like stickers, events, and the quality of hamburgers and hot dogs. Campaigning and voting for Mini-Mayor 2016-17 will begin this fall with election results to be announced Nov. 8, 2016. Follow Sunlight Mountain Resort on Facebook and Twitter for more details on Mini-Mayor Campaign 2016!

     

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  • Aspen Mountain to Open for Skiing and Riding over Memorial Day Weekend

    on May 26 | in Aspen Mountain, Events | by | with Comments Off on Aspen Mountain to Open for Skiing and Riding over Memorial Day Weekend

    Aspen Snowmass

    Aspen Snowmass

    What more could a skier or snowboarder ask for than a ski season that runs almost into June with an après-ski scene that’s unmatched outside of Colorado Ski Country? Continue Reading

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  • One Family’s Unique Colorado Ski Country Adventure

    on May 12 | in Kids & Family Friendly Zone | by | with Comments Off on One Family’s Unique Colorado Ski Country Adventure

    J.B. Bissell

    J.B. Bissell

    By R. Scott Rappold

    “Danger: Cliffs.”

    J.B. Bissell paused to contemplate. Were he and his two boys in over their heads?

    Though he grew up skiing in Colorado, he’d never been to Wolf Creek, a southern Colorado resort legendary for its deep powder – they get 450 inches a year – and extreme hike-to terrain. To the uninitiated skier who has hiked and traversed on the windswept Knife Ridge, the dizzyingly steep runs can appear barely skiable, if not downright dangerous. Continue Reading

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  • How is the Ski Industry Responding to Climate Change? An Interview with Robin Smith

    on May 10 | in Skiing & Snowboarding | by | with Comments Off on How is the Ski Industry Responding to Climate Change? An Interview with Robin Smith

    How is the Ski Industry Responding to Climate Change?

    Robin Smith, TechnoAlpin

    Snowmaking is an increasingly important component of ski area operations, even for the high alpine ski areas of Colorado Ski Country. Although only about 12% of skiable acreage in Colorado is covered by snowmaking, that figure may increase in the future if unpredictable early season weather remains the norm. Thankfully, snowmaking systems have become vastly more efficient in recent years, allowing ski areas to build their early season snow bases using less energy and water.

    For the second installment of our ongoing series of interviews with leaders on climate change and sustainability issues in the ski industry, we had a chat with Robin Smith, the general manager of North American operations for TechnoAlpin, a leading manufacturer of snowmaking systems for ski areas.

    Continue Reading

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  • Wolf Creek’s Powdery Grand Finale

    on May 3 | in Wolf Creek | by | with Comments Off on Wolf Creek’s Powdery Grand Finale

    Rosanne Haidorfer-Pitcher, Wolf Creek Ski Area

    Rosanne Haidorfer-Pitcher, Wolf Creek Ski Area

    “Someone asked me, ‘Why are you so happy? ‘Because I skied today and it was good.” – Overheard in the ski lodge, May 1, 2016

    By R. Scott Rappold

    All good things must come to an end.

    In that spirit, Wolf Creek Ski Area in southern Colorado called it a season May 1, nearly a month after the original closing date. It was the latest closing in recent memory for Wolf Creek, thanks to a snowy April that just would not quit. Continue Reading

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  • Winter Park to Host Denver Broncos NFL Draft Day Three

    on April 29 | in Events | by | with Comments Off on Winter Park to Host Denver Broncos NFL Draft Day Three

    Carl Frey, Winter Park Resort

    Carl Frey, Winter Park Resort

    The NFL Draft is coming to Winter Park Resort, as the Denver Broncos will make their day three selections live from the base of Mary Jane on Saturday, April 30 beginning at 10 a.m.

    Helping to make the picks will be former quarterback Jake Plummer, Miles the Mascot, members of the Broncos Cheerleaders, as well as University of Colorado alum and former Olympic freestyle skier Jeremy Bloom, the only athlete in history to ski in the Winter Olympics and be drafted in the NFL.        Continue Reading

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  • Aspen Highlands Bonus Weekend Extended to Friday, April 29

    on April 28 | in Uncategorized | by | with Comments Off on Aspen Highlands Bonus Weekend Extended to Friday, April 29

    Aspen Highlands Bonus Weekend

    Tomas Zuccareno, Aspen Snowmass

    Winter-like conditions and abundant snowfall in the forecast will extend Aspen Highland’s bonus weekend to now include Friday, April 29. Aspen Highlands will be open Friday, April 29-Sunday, May 1 for one last extended weekend with a large portion of the mountain’s terrain, including Highland Bowl accessed by Exhibition, Loge Peak and Deep Temerity lifts. Hours of operation will run from 9 a.m.-4 p.m. The additional Friday will increase the Aspen Snowmass 2015/16 ski and ride season to a total of 161 days. Continue Reading

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  • Winter Park Celebrates its Closing Weekend with Concerts and a Spring Splash

    on April 25 | in Uncategorized | by | with Comments Off on Winter Park Celebrates its Closing Weekend with Concerts and a Spring Splash

    Carl Frey, Winter Park Resort

    Carl Frey, Winter Park Resort

    Winter Park’s final weekend celebration got off to a raucous start with a free concert from G Love & Special Sauce and American Authors.

    042316_WP_SprintopiaConcert-1

    What could be a better way to spend a Saturday in April than spring skiing and free live music featuring top-notch recording artists?

    Carl Frey, Winter Park Resort

    Carl Frey, Winter Park Resort

    Sticking around for more skiing & riding on Sunday and finishing your day at the 48th annual Spring Splash pond-skim, that’s what.

    042415_WP_Spring Slpash-1

    Carl Frey, Winter Park Resort

    Thanks to exceptional late-season snowfall, Winter Park’s Mary Jane Territory will remain open through Saturday, May 7. Loveland Ski Area will be open through May 8, Arapahoe Basin’s tentative closing day is June 5, and Aspen Highlands will re-open for the weekend of April 30 and May 1. Check out snow conditions for the Colorado Ski Country USA member ski areas and resorts still open at www.coloradoski.com.

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  • Loveland Offers Discount Lift Tickets to Passholders from Any Ski Area

    on April 20 | in Deals, Loveland | by | with Comments Off on Loveland Offers Discount Lift Tickets to Passholders from Any Ski Area

    Dustin Schaefer, Loveland Ski Area

    Dustin Schaefer, Loveland Ski Area

    Loveland Ski Area will be open through Sunday, May 8 and is extending the season for season pass holders everywhere. For the remainder of the season, Loveland Ski Area will offer discount lift tickets to anyone that presents a 2015-2016 season pass from another mountain.

    “We would like to invite season pass holders from other mountains to come see what Loveland is all about at a discounted rate,” said John Sellers, marketing director. “If your mountain has closed for the season but you still want to get a few spring days in, just show your season pass at the ticket window and you can purchase a lift ticket for just $38.” Continue Reading

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