Golf bikes and a range practice facility added to Copper Mountain’s course Copper Mountain Resort’s golf course, Copper Creek, has received a new fleet of golf bikes and a new range practice facility to enhance the guest experience...
Great Lakes Airlines to Provide Daily Service from Denver Colorado Flights has completed a deal with Great Lakes Airlines to reinstate commercial air service to Telluride Airport (TEX) beginning December 17, 2016. Great Lakes will operate year-round flights to Denver International Airport (DEN),...
As the stewards of many thousands of beautiful acres of high alpine land in Colorado Ski Country, our member ski areas take environmental responsibility very seriously. While the strategic direction for major sustainability initiatives comes from the top, it’s the dedicated mountain operations...
CSCUSA Annual Meeting in Denver on Thursday, June 9, 2016. (Chris Schneider Photography)
Yesterday evening at the 53rd Annual Meeting of Colorado Ski Country USA (CSCUSA), Colorado’s ski resorts capped a record-setting 2015-16 season with the Double Diamond Awards, where individuals who have made significant contributions to the industry were recognized for their excellence in competition, patrol, instruction, operations, and ski area management. Continue Reading
Colorado Ski Country USA (CSCUSA) announced today at the association’s 53rd Annual Meeting that skier visits at its 21 member resorts totaled 7.4 million in 2015/16, up by nearly five percent compared to last year’s CSCUSA membership season total and a new record for visitation. Continue Reading
Aspen Mountain will open approximately 120 acres of terrain for skiing and riding this weekend, June 4-5. Skiing will be off the Ajax Express chair on the upper part of the mountain, with uploading and downloading on the Silver Queen Gondola. Skiing will be open from 9 a.m to 2 p.m. with sightseeing open until 4 p.m. and the Sundeck will be open for food and beverage service. Continue Reading
Arapahoe Basin May 21, 2016 – Swimsuit Parade. (Photo by Dave Camara)
Arapahoe Basin Ski Area (A-Basin) will re-open its lifts for a bonus weekend of skiing and snowboarding Friday, June 10 through Sunday, June 12, 2016. The Black Mountain Express and Lenawee Mountain lifts will operate from 8:30 a.m. to 2:30 p.m., with top-to-bottom skiing. Sunday, June 12, 2016, will be Arapahoe Basin’s official closing day for the 2015-16 season.
“This spring has been perfect for maintaining our snow surface in terms of the temperatures and timing of our snowfall,” said Alan Henceroth, Arapahoe Basin’s Chief Operating Officer. “I am excited that we’re able to offer skiing and snowboarding to our guests well into June.”
Arapahoe Basin opened the 2015-16 season on October 29, 2015, one of the first ski areas in North America to open and stay open for the duration of the season. This season, the ski area has received approximately 300 inches of natural snow.
Arapahoe Basin May 14, 2016 – Spring Fun. (Photo by Dave Camara)
Skier services will be available starting at 8:00 a.m. on Friday, June 10. Guest Services, including lift tickets & passes, lost-and-found and rental services can be found in the Winter Sports Building (Rental Shop). The A-Frame base lodge will be closed for construction during the bonus extension weekend; all food and beverage services will be based out of Black Mountain Lodge (located at mid-mountain, accessible by foot or skis via the Black Mountain Express lift) starting at 10:30 a.m.
on May 27 |
in Sunlight |
by Colorado Snow Sensei |
with Comments Off on Sunlight’s Innovative Marketing Campaigns Earn National Recognition
Sunlight Mountain Resort
Each spring, the U.S. ski industry bestows special recognition for ski area operators, and last week Sunlight Mountain Resort received three top distinctions in the areas of marketing and public relations.
Slope and Soak Voted Best “Bring a Friend” Campaign
On May 19, Sunlight was honored with a national marketing award in the category of Best “Bring a Friend” campaign by the National Ski Areas Association (NSAA). The ski industry’s Bring a Friend campaign was created in 2012 as a platform for encouraging active skier and snowboarders to introduce more friends and family to the sport.
In its application, Sunlight presented its Slope and Soak 4-Pack, a limited-time promotion that offered four adult lift tickets to Sunlight, and four passes to Iron Mountain Hot Springs for just $199.
“The best ski day is always one spent with good friends and family, and with Slope and Soak, we treated foursomes to a great day on the mountain capped by a relaxing soak in Glenwood’s newest hot springs, what better way to introduce new skiers to the sport?” said Troy Hawks, marketing and sales director at Sunlight. “We’re excited to have partnered with the folks at Iron Mountain on a campaign that created lots of new customers and heightened awareness for both brands.”
The award was presented during NSAA’s annual convention held at the Omni in Nashville, Tennessee. Now in its 17th year, the NSAA Marketing Awards recognized the industry’s best marketing efforts in a variety of categories as submitted by ski areas in the U.S. and Canada. Slope and Soak was also named as the “Most Unique Product of the Year” by Liftopia, the leading third-party lift ticket sales and marketing firm in the World. The package was promoted through Liftopia.com, MTN Town Magazine, and also sold online at SunlightMTN.com.
“We were thrilled to partner with Sunlight Mountain Resort on the Slope and Soak package during our first winter in business. Skiers enjoyed an epic snow season and were able to relax in our hot springs pools after a full day on the slopes. A perfect balance,” said Heather Austin, marketing and sales manager at Iron Mountain Hot Springs.
Sunlight Mini-Mayor Praised by Ski Area Management Magazine
Sunlight Mini Mayor Elijah Mattson
Meanwhile, editors of Ski Area Management magazine recently applauded Sunlight’s Mini-Mayor campaign as the “Coolest PR Move.” The review appeared in the magazine’s annual “Best and Worst in Marketing” issue published in May 2016.
Last November, Sunlight elected four-year old Elijah Mattson of Glenwood Springs as its first Mini-Mayor. The move came after Mattson posted a video to Twitter asking the resort to open early. The post garnered more than 1,000 impressions within the first hour. Days later officials at Sunlight announced they had created the new elected office of Mini-Mayor.
The office of Sunlight Mini-Mayor is a one-year term. In addition to a free season pass and a seat at the executive table, the Mini-Mayor tackles issues like stickers, events, and the quality of hamburgers and hot dogs. Campaigning and voting for Mini-Mayor 2016-17 will begin this fall with election results to be announced Nov. 8, 2016. Follow Sunlight Mountain Resort on Facebook and Twitter for more details on Mini-Mayor Campaign 2016!
J.B. Bissell paused to contemplate. Were he and his two boys in over their heads?
Though he grew up skiing in Colorado, he’d never been to Wolf Creek, a southern Colorado resort legendary for its deep powder – they get 450 inches a year – and extreme hike-to terrain. To the uninitiated skier who has hiked and traversed on the windswept Knife Ridge, the dizzyingly steep runs can appear barely skiable, if not downright dangerous. Continue Reading
Snowmaking is an increasingly important component of ski area operations, even for the high alpine ski areas of Colorado Ski Country. Although only about 12% of skiable acreage in Colorado is covered by snowmaking, that figure may increase in the future if unpredictable early season weather remains the norm. Thankfully, snowmaking systems have become vastly more efficient in recent years, allowing ski areas to build their early season snow bases using less energy and water.
For the second installment of our ongoing series of interviews with leaders on climate change and sustainability issues in the ski industry, we had a chat with Robin Smith, the general manager of North American operations for TechnoAlpin, a leading manufacturer of snowmaking systems for ski areas.
“Someone asked me, ‘Why are you so happy? ‘Because I skied today and it was good.” – Overheard in the ski lodge, May 1, 2016
By R. Scott Rappold
All good things must come to an end.
In that spirit, Wolf Creek Ski Area in southern Colorado called it a season May 1, nearly a month after the original closing date. It was the latest closing in recent memory for Wolf Creek, thanks to a snowy April that just would not quit. Continue Reading