• Copper Mountain, photo by Tripp Fay

    First Snow of the 2016-2017 Season

    Aug 25 | 447 Views | No Comments

    Snowmaking may still be a month or two away at Colorado ski resorts, but that hasn’t stopped Mother Nature from reminding us that #WinterIsComing. Check out these pictures of the first snow of the year at some of our member resorts...

  • Winter Park Express-1

    Amtrak “Winter Park Express” Returns

    Aug 25 | 1865 Views | No Comments

    Weekend service from Denver to Winter Park January through March; Tickets go on sale August 30 on Amtrak.com Weekend passenger train service from Denver Union Station to the slopes of Winter Park is back, with Amtrak, Winter Park Resort and Union Pacific Railroad having reached agreement to operate...

  • 2014 Mattson Sunlight

    Sunlight Forges New Season Pass Partnerships

    Aug 19 | 1245 Views | No Comments

    Sunlight Mountain Resort has formed a number of new ski area partnerships that provide it’s season pass holders with additional free or steeply discounted skiing and snowboarding at ski areas in Arizona, New Mexico, Utah, Wyoming. Pass holders also now receive four free days of skiing in the...

  • Colorado Ski Country USA Announces 2015-16 Double Diamond Award Winners

    on June 10 | in Skiing & Snowboarding | by | with Comments Off on Colorado Ski Country USA Announces 2015-16 Double Diamond Award Winners

    Colorado Ski Country USA Announces 2015-16 Double Diamond Award Winners

    CSCUSA Annual Meeting in Denver on Thursday, June 9, 2016. (Chris Schneider Photography)

    Yesterday evening at the 53rd Annual Meeting of Colorado Ski Country USA (CSCUSA), Colorado’s ski resorts capped a record-setting 2015-16 season with the Double Diamond Awards, where individuals who have made significant contributions to the industry were recognized for their excellence in competition, patrol, instruction, operations, and ski area management. Continue Reading

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  • 2015/16 Ski Season Stands Out As Best on Record for Colorado

    on June 9 | in General, Skiing & Snowboarding | by | with Comments Off on 2015/16 Ski Season Stands Out As Best on Record for Colorado

    Dave Camara, Arapahoe Basin Ski Area

    Dave Camara, Arapahoe Basin Ski Area

    Colorado Ski Country USA (CSCUSA) announced today at the association’s 53rd Annual Meeting that skier visits at its 21 member resorts totaled 7.4 million in 2015/16, up by nearly five percent compared to last year’s CSCUSA membership season total and a new record for visitation. Continue Reading

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  • How To Enjoy the Closing Ski Weekend in Colorado

    on June 8 | in Arapahoe Basin, Skiing & Snowboarding, Summer | by | with Comments Off on How To Enjoy the Closing Ski Weekend in Colorado

    Arapahoe Basin May 21, 2016 - Swimsuit Parade. (Photo by Dave Camara)

    Arapahoe Basin May 21, 2016 – Swimsuit Parade.
    (Photo by Dave Camara)

    By R. Scott Rappold

    It’s mid-June and the Front Range cities are sweltering. Rivers are running high with snow melt-off and bike-and-hike season is in full swing in Colorado.

    Meanwhile at Arapahoe Basin, ski season soldiers on. Continue Reading

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  • Aspen Snowmass Extends Season into June

    on June 3 | in Aspen Mountain | by | with Comments Off on Aspen Snowmass Extends Season into June

    Alex Voshell and Michael Dansiger Skiing Together on a Sunny Winter Day at Aspen Snowmass Resort

    Photo by Scott Markewitz, Aspen Snowmass

    Aspen Mountain will open approximately 120 acres of terrain for skiing and riding this weekend, June 4-5. Skiing will be off the Ajax Express chair on the upper part of the mountain, with uploading and downloading on the Silver Queen Gondola. Skiing will be open from 9 a.m to 2 p.m. with sightseeing open until 4 p.m. and the Sundeck will be open for food and beverage service. Continue Reading

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  • Arapahoe Basin Ski Area will Extend Ski & Ride Season in Colorado

    on June 1 | in Uncategorized | by | with Comments Off on Arapahoe Basin Ski Area will Extend Ski & Ride Season in Colorado

    Arapahoe Basin May 21, 2016 - Swimsuit Parade. (Photo by Dave Camara)

    Arapahoe Basin May 21, 2016 – Swimsuit Parade.
    (Photo by Dave Camara)

    Arapahoe Basin Ski Area (A-Basin) will re-open its lifts for a bonus weekend of skiing and snowboarding Friday, June 10 through Sunday, June 12, 2016. The Black Mountain Express and Lenawee Mountain lifts will operate from 8:30 a.m. to 2:30 p.m., with top-to-bottom skiing. Sunday, June 12, 2016, will be Arapahoe Basin’s official closing day for the 2015-16 season.

    “This spring has been perfect for maintaining our snow surface in terms of the temperatures and timing of our snowfall,” said Alan Henceroth, Arapahoe Basin’s Chief Operating Officer. “I am excited that we’re able to offer skiing and snowboarding to our guests well into June.”

    Arapahoe Basin opened the 2015-16 season on October 29, 2015, one of the first ski areas in North America to open and stay open for the duration of the season. This season, the ski area has received approximately 300 inches of natural snow.

    Arapahoe Basin May 14, 2016 - Spring Fun. (Photo by Dave Camara)

    Arapahoe Basin May 14, 2016 – Spring Fun.
    (Photo by Dave Camara)

    Skier services will be available starting at 8:00 a.m. on Friday, June 10. Guest Services, including lift tickets & passes, lost-and-found and rental services can be found in the Winter Sports Building (Rental Shop). The A-Frame base lodge will be closed for construction during the bonus extension weekend; all food and beverage services will be based out of Black Mountain Lodge (located at mid-mountain, accessible by foot or skis via the Black Mountain Express lift) starting at 10:30 a.m.

    Discounted lift tickets can be purchased online in advance on the ski area’s website: tickets.arapahoebasin.com.

    For more information about A-Basin’s extended season, including lift ticket pricing and skier service information, please go to arapahoebasin.com/bonusweekend.

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  • Sunlight’s Innovative Marketing Campaigns Earn National Recognition

    on May 27 | in Sunlight | by | with Comments Off on Sunlight’s Innovative Marketing Campaigns Earn National Recognition

    2014 Mattson Sunlight

    Sunlight Mountain Resort

    Each spring, the U.S. ski industry bestows special recognition for ski area operators, and last week Sunlight Mountain Resort received three top distinctions in the areas of marketing and public relations.

    Slope and Soak Voted Best “Bring a Friend” Campaign

    On May 19, Sunlight was honored with a national marketing award in the category of Best “Bring a Friend” campaign by the National Ski Areas Association (NSAA). The ski industry’s Bring a Friend campaign was created in 2012 as a platform for encouraging active skier and snowboarders to introduce more friends and family to the sport.

    In its application, Sunlight presented its Slope and Soak 4-Pack, a limited-time promotion that offered four adult lift tickets to Sunlight, and four passes to Iron Mountain Hot Springs for just $199.

    “The best ski day is always one spent with good friends and family, and with Slope and Soak, we treated foursomes to a great day on the mountain capped by a relaxing soak in Glenwood’s newest hot springs, what better way to introduce new skiers to the sport?” said Troy Hawks, marketing and sales director at Sunlight. “We’re excited to have partnered with the folks at Iron Mountain on a campaign that created lots of new customers and heightened awareness for both brands.”

    The award was presented during NSAA’s annual convention held at the Omni in Nashville, Tennessee. Now in its 17th year, the NSAA Marketing Awards recognized the industry’s best marketing efforts in a variety of categories as submitted by ski areas in the U.S. and Canada. Slope and Soak was also named as the “Most Unique Product of the Year” by Liftopia, the leading third-party lift ticket sales and marketing firm in the World. The package was promoted through Liftopia.com, MTN Town Magazine, and also sold online at SunlightMTN.com.

    “We were thrilled to partner with Sunlight Mountain Resort on the Slope and Soak package during our first winter in business. Skiers enjoyed an epic snow season and were able to relax in our hot springs pools after a full day on the slopes. A perfect balance,” said Heather Austin, marketing and sales manager at Iron Mountain Hot Springs.

    Sunlight Mini-Mayor Praised by Ski Area Management Magazine

    Sunlight Mini Mayor Elijah Mattson

    Sunlight Mini Mayor Elijah Mattson

    Meanwhile, editors of Ski Area Management magazine recently applauded Sunlight’s Mini-Mayor campaign as the “Coolest PR Move.” The review appeared in the magazine’s annual “Best and Worst in Marketing” issue published in May 2016.

    Last November, Sunlight elected four-year old Elijah Mattson of Glenwood Springs as its first Mini-Mayor. The move came after Mattson posted a video to Twitter asking the resort to open early. The post garnered more than 1,000 impressions within the first hour. Days later officials at Sunlight announced they had created the new elected office of Mini-Mayor.

    The office of Sunlight Mini-Mayor is a one-year term. In addition to a free season pass and a seat at the executive table, the Mini-Mayor tackles issues like stickers, events, and the quality of hamburgers and hot dogs. Campaigning and voting for Mini-Mayor 2016-17 will begin this fall with election results to be announced Nov. 8, 2016. Follow Sunlight Mountain Resort on Facebook and Twitter for more details on Mini-Mayor Campaign 2016!

     

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  • Aspen Mountain to Open for Skiing and Riding over Memorial Day Weekend

    on May 26 | in Aspen Mountain, Events | by | with Comments Off on Aspen Mountain to Open for Skiing and Riding over Memorial Day Weekend

    Aspen Snowmass

    Aspen Snowmass

    What more could a skier or snowboarder ask for than a ski season that runs almost into June with an après-ski scene that’s unmatched outside of Colorado Ski Country? Continue Reading

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  • One Family’s Unique Colorado Ski Country Adventure

    on May 12 | in Kids & Family Friendly Zone | by | with Comments Off on One Family’s Unique Colorado Ski Country Adventure

    J.B. Bissell

    J.B. Bissell

    By R. Scott Rappold

    “Danger: Cliffs.”

    J.B. Bissell paused to contemplate. Were he and his two boys in over their heads?

    Though he grew up skiing in Colorado, he’d never been to Wolf Creek, a southern Colorado resort legendary for its deep powder – they get 450 inches a year – and extreme hike-to terrain. To the uninitiated skier who has hiked and traversed on the windswept Knife Ridge, the dizzyingly steep runs can appear barely skiable, if not downright dangerous. Continue Reading

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  • How is the Ski Industry Responding to Climate Change? An Interview with Robin Smith

    on May 10 | in Skiing & Snowboarding | by | with Comments Off on How is the Ski Industry Responding to Climate Change? An Interview with Robin Smith

    How is the Ski Industry Responding to Climate Change?

    Robin Smith, TechnoAlpin

    Snowmaking is an increasingly important component of ski area operations, even for the high alpine ski areas of Colorado Ski Country. Although only about 12% of skiable acreage in Colorado is covered by snowmaking, that figure may increase in the future if unpredictable early season weather remains the norm. Thankfully, snowmaking systems have become vastly more efficient in recent years, allowing ski areas to build their early season snow bases using less energy and water.

    For the second installment of our ongoing series of interviews with leaders on climate change and sustainability issues in the ski industry, we had a chat with Robin Smith, the general manager of North American operations for TechnoAlpin, a leading manufacturer of snowmaking systems for ski areas.

    Continue Reading

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  • Wolf Creek’s Powdery Grand Finale

    on May 3 | in Wolf Creek | by | with Comments Off on Wolf Creek’s Powdery Grand Finale

    Rosanne Haidorfer-Pitcher, Wolf Creek Ski Area

    Rosanne Haidorfer-Pitcher, Wolf Creek Ski Area

    “Someone asked me, ‘Why are you so happy? ‘Because I skied today and it was good.” – Overheard in the ski lodge, May 1, 2016

    By R. Scott Rappold

    All good things must come to an end.

    In that spirit, Wolf Creek Ski Area in southern Colorado called it a season May 1, nearly a month after the original closing date. It was the latest closing in recent memory for Wolf Creek, thanks to a snowy April that just would not quit. Continue Reading

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